Marshall Place Associates Live More of Your Life

CLEARING A WAY TO THE ROAD AHEAD

In nearly every market there are two or three major operators who have carved out a dominant position and established brand dominance that leave only a small market space for the small and control over the road ahead for everyone who is trying to carve out new territory.

CLEARING A WAY TO THE ROAD AHEAD
In nearly every market there are two or three major operators who have carved out a dominant position and established brand dominance that leave only a small market space for the small and control over the road ahead for everyone who is trying to carve out new territory.

Every start-up business faces the same market realities as the biggest corporate monolith - how to find the right track to the mind of new prospect to build a competitive edge. Knowing what the public is willing to consider, customers are willing to buy and consumers are willing to learn to love is the essence of sound market positioning.

 We all start out on the search for business success with a treasure map paved with good intentions and a backpack of hope that we will find the path to fortune and freedom. Here are ten common mistakes that stand in the way of making a successful journey.
#1 HEADING OUT WITHOUT A COMPASS AND A MAP

The combination of federal Treasurer Peter Costello's pro-business budget and Prime Minister John Howard's industrial relations revolution will create the most positive environment for competent small and medium-size enterprise for three decades. Now is the time to ensure that business and marketing plans for growth and development are taken out of the bottom drawer and given a thorough shake-out.