Marshall Place Associates Live More of Your Life

There are four major steps to selling and marketing successfully as a company
grows from a sole trader, through the family business stage to a fully
mature prospect for merger, takeover or IPO.

At the company’s inception the marketing and selling strategy revolves around
the personal story of the founder, networks and personal selling.

Record rises in the stockmarket, record low unemployment and continued high levels of business confidence means SMEs must pay particular attention to policies of recruitment and retention of good managers, professional staff, sales and customer contact personnel.At the same time, they must find ways to become a candidate for a merger or acquisition to consolidate a year of very profitable operations.

GETTING THE BUZZ
I’m just back from the fourth AGSE International Entrepreneurship Exchange in Brisbane, attended by business professors, research students, academics, an occasional practical start-up manager and a few venture capitalists. They all went on the dubious assumption that they had more to learn than to demonstrate from their own experience.
Innovation rated lower but a couple of standout papers were worth a more detailed review.

Fred Hilmer, former head of Fairfax media, has confirmed that even the mighty media tycoons are plagued with pressures to inflate readership and hide the truth of falling print circulation from the owners of the business. Politicians and their party machines prefer to delude themselves with their private, unpublished polls so that they can claim to speak for ”the people” that they are seeking to influence.

CREATING A CONSULTANCY
There are now more people seeking to work from home and become their own boss than people seeking the protection of a trades union to guarantee an annual increment in their pay packet. Independent contractors and small business consultants generate more new business than the major corporations who live off their new ideas and use their services.